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Reinterpreting Lisbon’s cultural heritage to create an immersive, contemporary retail experience within a new airport gateway.
Value Delivered
Project Overview
In 2020, 1PAX was commissioned by Vinci Airports / ANA Aeroportos to design the passenger experience for the commercial areas of Montijo Airport. The project focused on shaping a distinctive retail environment that goes beyond functionality, positioning commercial spaces as cultural ambassadors that introduce passengers to the spirit of Lisbon and Portugal from the moment they enter the terminal.
Key Challenge
The challenge was to design commercial areas that would deliver a strong sense of place while remaining flexible, technologically integrated, and aligned with contemporary airport operations. The spaces needed to balance retail performance with experiential quality, creating an environment that resonates emotionally with passengers and supports evolving commercial formats.
Our Approach
1PAX developed a design concept inspired by Lisbon’s Art Nouveau heritage and traditional Portuguese architecture. Storefronts were conceived as portico-like façades, evoking the rhythm and character of Lisbon’s historic streets. Materials such as steelwork and marble were combined with a vibrant color palette to bring warmth and depth to the spaces.
The façades were designed as adaptable surfaces, capable of hosting digital projections, video mapping, and LED content. Integrated flight information, cultural storytelling, and immersive media experiences transform retail zones into dynamic environments. The central plaza and the perimeter nature area were conceived as experiential anchors, blending architecture, light, and digital media to enrich passenger dwell time.
